Ccleaner safe reddit11/1/2023 ![]() ![]() Note: You can see the Senator’s entire letter here. This has become a big enough issue that on JanuSenator Ron Wyden wrote to the Federal Trade Commission (FTC) urging an investigation into what he called, “unfair, deceptive, and anti-competitive practices in the ad blocking software industry.” Senator sounds the alarm in January, 2020 Such users rely on ad blockers to protect them from data harvesting and the trackers that most ad networks install on a device when they display their ads.Īs more and more people install ad blockers, the impact of these questionable practices grows. This is particularly so for privacy-oriented users. Leaving it up to the user to figure out what is going on here and how to fix it seems like a bad design at best. Most users are likely to expect that the ad blocker they install will actually block all ads.Īdblock Plus, one of the largest players in this program, boldly promises “ no annoying ads” at the top of its website, while acknowledging the “Acceptable Ads” issue in smaller font. This problem is exacerbated by the fact that as of today, every ad blocker in the program opts users into the Acceptable Ads program by default. The information is there, somewhere, but it is easy to miss. When a user is considering installing AdBlock Plus or one of the other ad blockers that participate in the Acceptable Ads program, it isn’t obvious that ads from certain advertisers will not be blocked. The problems arise from how the Acceptable Ads program is actually implemented. Hundreds of advertisers also participate in the Acceptable Ads program, and those that receive more than 10 million additional ad impressions per month due to participation in the Acceptable Ads normally pay a licensing fee of 30% of the additional revenue created by whitelisting its Acceptable Ads. Several popular ad blockers participate in the Acceptable Ads program, including AdBlock Plus, perhaps the most popular ad blocker in the world. Based on recent estimates, ads from a select group of advertisers are appearing on the screens of up to 200 million ad blocker users worldwide thanks to a program called Acceptable Ads. While the practice of companies paying to bypass ad blockers has been quietly growing for several years, it recently hit a new milestone. A handful of ad blocker companies are earning big bucks for not blocking ads from hundreds of advertisers, including big names like LinkedIn, Reddit, Amazon, and even Google. ![]()
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